Native advertising is a type of online advertising that is designed to blend in with the surrounding content. In the simplest of terms, native ads are in essence sponsored content.
Unlike traditional banner ads, native ads are less intrusive and more likely to be clicked on by users. Native ads are also more effective at driving conversions, as they are more likely to be seen and clicked on by users.
Native advertising is a powerful tool for marketers, as it allows them to reach their target audience with more relevant and effective advertising. If you’re looking to boost your online marketing strategy, native advertising is a great place to start.
Taboola, Outbrain and Plista are three popular native advertising providers. If these names all ring a bell, it may be because you have seen their ads on popular media websites such as news.com.au or the smh websites.
DL Consulting Group offer multiple digital marketing services to clients including Search Engine Marketing (SEM), Search Engine Optimisation (SEO), Electronic Digital Marketing (EDM) and Social Media advertising. We can also assist with content and native ad strategies.
For further information please visit https://www.dlconsulting.com.au.