Approximate reading time: 2 minutes
Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way. However, there are a few things you need to keep in mind when using customer…
Approximate reading time: 3 minutes
Google Ads is an effective way to reach out to potential customers, but how can you be sure that your campaigns are successful? By measuring the right metrics, you can get a clear picture of how your Google Ads campaigns are performing and make necessary adjustments to improve your results. Key points covered in this…
Approximate reading time: 4 minutes
As a marketer, you know that SEM is a powerful tool to reach potential customers. But what are the core settings you should use in your Google PPC campaigns? When you set up your Google PPC campaign, you’ll need to choose some core settings. These include the campaign type, bidding strategy and budget. You’ll also…
Approximate reading time: 2 minutes
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and reporting will no longer be generated. Google…
Approximate reading time: 4 minutes
Introduction A common question I often get asked is “Can you manage your own Google PPC campaigns without being an expert?” The short answer is yes, you can manage your own Google PPC campaigns without being an expert. However, there are a few things you need to keep in mind if you want to be…
Approximate reading time: 3 minutes
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As a marketer, you know that maintaining your Google Ads campaigns on a regular basis is essential to your…
