Approximate reading time: 3 minutes
What are ad group video ads? Ad group video ads are a type of video ad that allows you to target specific groups of people with your video content. With ad group video ads, you can create different videos for different groups of people based on their interests, demographics, or even location. How can I…
Approximate reading time: 3 minutes
In this article, we discuss “Is google performance max any good?” 1. Introduce the Google Performance Max campaign option and explain how it works. 2. Compare the Google Performance Max campaign option to other Google Advertising campaign options. 3. Discuss the advantages and disadvantages of the Google Performance Max campaign option. 4. Discuss whether the…
Approximate reading time: 4 minutes
As a marketer, you know that SEM is a powerful tool to reach potential customers. But what are the core settings you should use in your Google PPC campaigns? When you set up your Google PPC campaign, you’ll need to choose some core settings. These include the campaign type, bidding strategy and budget. You’ll also…
Approximate reading time: 2 minutes
Google ads Local inventory ads are a great way for businesses to promote their products and services to local customers. Here is short guide to help you get started with Local inventory ads. 1. What are Local inventory ads? Local inventory ads are a type of Google ad that allows businesses to promote their products…
Approximate reading time: 2 minutes
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and reporting will no longer be generated. Google…
Approximate reading time: 4 minutes
Introduction A common question I often get asked is “Can you manage your own Google PPC campaigns without being an expert?” The short answer is yes, you can manage your own Google PPC campaigns without being an expert. However, there are a few things you need to keep in mind if you want to be…
Approximate reading time: 3 minutes
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As a marketer, you know that maintaining your Google Ads campaigns on a regular basis is essential to your…
Approximate reading time: 3 minutes
What is Performance max? In this article, we discuss what is performance max? 1. What is Google’s performance max campaign option? 2. How can performance max benefit my Google advertising campaigns? 3. What are the key features of performance max? 4. How do I set up a performance max campaign? 5. What are some…
