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What are Google Ads Similar audiences and when will Google stop supporting them?

November 28, 2022December 12, 2022 By DL Consulting Group Pty Ltd Contributor

Approximate reading time: 3 minutes

Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior. What are Similar audiences? Similar audiences are a way of targeting potential customers who are similar…

How programmatic advertisers can use data to build more targeted audiences

November 27, 2022November 26, 2022 By DL Consulting Group Pty Ltd Contributor

Approximate reading time: 2 minutes

In recent years, programmatic advertising has become increasingly popular among advertisers. This type of advertising allows advertisers to use data to target specific audiences with ads that are more likely to be relevant and of interest to them. There are a number of ways that programmatic advertisers can use data to build more targeted audiences….