Social media has become an essential tool for businesses of all sizes to reach their target audience. Among the various social media platforms available, Facebook stands out as one of the most powerful and effective platforms for advertising. With over 2 billion daily active users, Facebook offers a … Read more
In an age where digital interactions dominate the marketplace, generating instant leads through online marketing has become an indispensable tool for businesses looking to thrive. Online marketing offers a plethora of channels and strategies, each tailored to capture potential customers’ attention at various stages of the buying process. … Read more
Digital advertising has drastically evolved over the past decade, giving rise to content discovery platforms like Taboola that promise to help advertisers reach their target audience through native ads. In this competitive market, understanding how Taboola works and what it costs is crucial for advertisers who want to … Read more
In the rapidly evolving landscape of technology, artificial intelligence (AI) is at the forefront, consistently pushing the boundaries of innovation. One of the areas where AI is making profound strides is in voice generation. With AI-powered voice generators becoming increasingly sophisticated, both businesses and individuals now have access … Read more
*Update February 28th, 2023* The good news since I wrote this article last year is that Google has improved issues associated with Performance max lead quality, with new features available to keep fraudulent traffic to a minimum. There’s plenty of documentation online about changes made, but if you … Read more
As a small to medium business owner, manager, expert or student of Search Engine optimization (SEO), understanding Google ranking signals is an essential ingredient to the success of improving your organic online search rankings. Ranking higher in organic search engine results can lead to increased visibility, conversions and … Read more
We’re signing off for 2022! A special thanks to all those readers who have reached out over the past few months. Looking forward to providing more insights into the “Digital Marketing World” in 2023. It’s that time of year again! The holiday season is upon us and that … Read more
Dynamic remarketing campaigns are another option for advertisers to provide customers personalized content, allowing you to create more targeted and relevant ads for your target audience. Here are some tips for beginners on how to use ad group dynamic remarketing in Google Ads. 1. What is ad group … Read more
As a digital marketer, you’re always looking for new ways to improve your campaigns and get ahead of the competition. One way to do this is by using ad group call tracking in Google Ads. Call tracking allows you to see which keywords and ads are driving phone … Read more
What are ad group video ads? Ad group video ads are a type of video ad that allows you to target specific groups of people with your video content. With ad group video ads, you can create different videos for different groups of people based on their interests, … Read more
Conversion tracking lets you see which of your ads are driving conversions, so you can optimize your campaigns for better results. It’s a valuable tool that can help you improve your ROI and get more out of your Google Ads campaigns. Here are some beginner tips for using … Read more
Remarketing lists for search ads (RLSA) are a powerful tool that can help you improve your Google Ads performance. But how do you use them effectively? In this article, we’ll share expert advice on using RLSA to get the most out of your Google Ads campaigns. What is … Read more
The Combinations Report for Responsive Display Ads has been updated to provide more helpful information. Starting January 15, 2023, the report will only show combinations from the current month and the preceding 11 months. This will be done on an ongoing basis, with any older combinations being deleted. … Read more
Google Ads are a powerful tool for digital marketers, but they can be tricky to use effectively. One area where this is particularly true is with ad group structured snippets. Structured snippets are a way of highlighting specific information about your product or service in your ad, making … Read more
Google Ads is constantly evolving to help digital marketers better target potential customers. One feature to be added is Similar audiences. This allows you to target people who are similar to your current customers, based on their online behavior. What are Similar audiences? Similar audiences are a way … Read more
In recent years, programmatic advertising has become increasingly popular among advertisers. This type of advertising allows advertisers to use data to target specific audiences with ads that are more likely to be relevant and of interest to them. There are a number of ways that programmatic advertisers can … Read more
As the internet and digital devices become more ubiquitous, digital marketing has become an increasingly important tool for businesses of all sizes. A digital marketing plan can help you reach your target audience, measure your success, and make adjustments as needed. But when it comes to digital marketing, … Read more
Customer match allows you to upload a list of customers or potential customers, and then target them with specific ads. This is a powerful tool that can help you reach your target audience in a more targeted and effective way. However, there are a few things you need … Read more
Google Ads is an effective way to reach potential customers who are searching for products or services that your business offers. When creating a Google Ads campaign, there are a few key things to keep in mind in order to create a successful campaign. First, you need to … Read more
Introduction If you’re a digital marketer, then you know how important it is not only to drive traffic to your landing pages, but to have this traffic convert into leads, sales or achieve some other goal. But what if you’re not getting the results you want? Here are … Read more
Introduction Sales funnels are one of the most important tools for any business. They help you to track and convert your leads into customers, and then keep them coming back for more. Creating a sales funnel can seem like a daunting task, but it doesn’t have to be. … Read more
Introduction If you’re a content creator, you know the drill: come up with a catchy headline, write a few paragraphs (or more) of compelling copy, add some images, and hit publish. But what happens after you hit publish? In order to create better content, you need to think … Read more
Looking to increase your website traffic, but don’t really know where to commence the process? Read on to find out some simple steps you can take when you have the need to increase your website traffic with limited budgets. Key points covered in this article There is no … Read more
As a YouTuber, one of your main goals is to grow your subscriber list. After all, the more subscribers you have, the more people will see your content. If you want to grow your YouTube subscriber list, there are a few things you can do but they all … Read more
As a business owner, you are always looking for new ways to market your products or services. You may have considered using Pinterest as a marketing tool, but you are not sure how to get started. Pinterest is a social media platform that allows users to share images … Read more
Introduction Welcome to our guide on how to improve website conversion rates from visitors to sales using conversion rate optimization techniques. In this guide, we will cover some of the most effective methods for increasing your website’s conversion rate. By implementing these techniques, you can expect to see … Read more
Introduction Are you looking for ways to drive more traffic to your website? If so, you’re in the right place. In this article, we’ll share with you five effective ways to drive more traffic to your website. By implementing these strategies, you can boost your website’s traffic and … Read more
Google Ads is an effective way to reach out to potential customers, but how can you be sure that your campaigns are successful? By measuring the right metrics, you can get a clear picture of how your Google Ads campaigns are performing and make necessary adjustments to improve … Read more
Introduction – How to Vlog. A guide for Vlogging Vlogging is a popular way to share your life with others online. You can vlog about anything you like, from your daily routine to your latest adventure. If you’re thinking about starting a vlog, here are a few tips … Read more
Introduction Email marketing is a key component of any digital marketing campaign and a great way to increase sales and drive more business. By using email marketing, businesses can stay in touch with their customers and prospects, and keep them updated on new products and services. Email marketing … Read more
Introduction As the world’s largest search engine, Google receives over 63,000 searches per second. This gives businesses a huge opportunity to reach potential customers through Google Ads. However, businesses need to ensure their Google Ads campaigns are effective, and one way to do this is by conducting keyword … Read more
Introduction Google Ads is an online advertising platform developed by Google. It is the largest and most popular form of online advertising in the world. Google Ads allows advertisers to display ads on Google’s search engine and other Google properties. Google Ads is a complex platform with many … Read more
Introduction Assuming you have an interest in writing and some basic knowledge of the internet, starting a blog is relatively simple and inexpensive in 2022. In the most simplest terms possible, the key to making money from your blog is to generate a large enough readership through digital … Read more
Introduction Reddit is a social media platform with more than 330 million monthly active users. It is a place where people can share news, stories, and experiences, and where communities can come together to discuss their interests. As a business, you can use Reddit to reach out to … Read more
Email marketing is one of the most effective ways to connect with customers and promote your business. But, in order to be successful, you need to have a large and engaged email list. Here are some tips on how to get more email subscribers. Key points covered in … Read more
Key points covered in this article 1. The impact of landing pages on Google Ads campaigns can be significant. 2. A well-designed landing page can improve your campaign’s click-through rate and conversion rate. 3. Landing pages should be relevant to your ad campaign and offer a clear call … Read more
Introduction Digital marketing is always evolving as new technologies are developed and new platforms emerge. As we move into 2022, there are several digital marketing trends that are worth paying attention to. In 2022, digital marketing will continue to grow in popularity as a way to reach consumers. … Read more
Introduction Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. Affiliate marketing is a popular way to make money online, and it has been growing in popularity for … Read more
Quick Summary – Social Media Shadow Ban A social media shadow ban is when a user is banned from a platform without their knowledge. This can happen for a number of reasons, but most often it is because the platform has determined that the user is violating their … Read more
Introduction Google offers a variety of advertising products to help businesses reach their target audiences. The different types of Google campaigns include search, display, video, and shopping. Each type of campaign has its own set of features and options, and works differently to reach users. Search campaigns are … Read more
The role of ad copy in Google Ads campaigns Introduction Ad copy is the text in an advertisement that persuade customers to buy a product or service. Advertisers use ad copy to sell their products by creating an emotional connection with the customer. Ad copy must be persuasive, … Read more
Introduction In order to create content that ranks on Google, you must first understand how the search engine algorithms work. Google uses a variety of factors to determine which websites should appear first in the search results. These factors include things like the quality of the website’s content, … Read more
If you’re looking to boost your SEO, there are a few things you can do to make sure you’re on the right track. But where’s the best place to start? Read on for some ideas about boosting your SEO. If you own or operate a website, then you … Read more
Introduction – Quick tips about becoming a Google Ads specialist Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As the … Read more
Introduction Google Ads (https://ads.google.com/) is an advertising platform that allows businesses to place ads on Google.com and its partner websites. Google Ads is a pay-per-click (PPC) advertising platform, which means businesses only pay when someone clicks on their ad. A Google Ads account allows you to create and … Read more
Introduction Google Local Services Ads (LSA) are a new way for businesses to generate leads for your digital marketing campaigns. By creating a profile and listing your services, businesses can appear in the Local Services section of Google Search and Maps. To get started, businesses need to create … Read more
How to bulk add utm parameters to google ads Introduction Google Analytics is a free web analytics service that tracks and reports website traffic. Google Ads is a paid advertising service that allows businesses to advertise their products and services on Google.com and other Google properties. Adding … Read more
If you’re a content marketer, then you know how important it is to drive traffic to your content. But what if you’re not getting the results you want? Here are some tips to help you drive more traffic with content marketing. Key points covered in this article 1. … Read more
In this article, we discuss “Is google performance max any good?” 1. Introduce the Google Performance Max campaign option and explain how it works. 2. Compare the Google Performance Max campaign option to other Google Advertising campaign options. 3. Discuss the advantages and disadvantages of the Google Performance … Read more
As a marketer, you know that SEM is a powerful tool to reach potential customers. But what are the core settings you should use in your Google PPC campaigns? When you set up your Google PPC campaign, you’ll need to choose some core settings. These include the campaign … Read more
Google ads Local inventory ads are a great way for businesses to promote their products and services to local customers. Here is short guide to help you get started with Local inventory ads. 1. What are Local inventory ads? Local inventory ads are a type of Google ad … Read more
Most businesses today have some sort of presence on social media, whether it’s a Facebook page, Twitter account, or LinkedIn profile. And while having a social media presence is essential, it’s only half the battle. The other half is driving traffic to your social media pages. There are … Read more
Performance max campaigns are a type of Google Ads campaign that focus on maximizing your conversion rate, rather than your click-through rate. While they can be effective, they are not a replacement for your keyword campaigns. Keyword campaigns are important because they help you to target your ads … Read more
There are 100’s of SEO (Search Engine Optimization) businesses operating in the Australian marketplace. Many have great success stories, where it is clear experienced specialists have delivered on the expectations of their clients, whether that be delivering more leads to a business or sales increases. But let’s be … Read more
Google is removing “similar audiences” / “similar segments” for targeting; Reporting will no longer be generated. From May 2023, similar audiences segments for targeting will disappear and reporting will no longer be generated. Google have just announced that starting in May 2023, similar audiences segments for targeting and … Read more
In this article, we discuss basic guidelines to optimizing a website for google news 1. Why optimize your website for Google News? 2. What are the benefits of optimizing your website for Google News? 3. How to optimize your website for Google News? 4. What to consider when … Read more
RStudio is an integrated development environment (IDE) for the programming language R. It is a free and open-source IDE that is available for Windows, macOS, and Linux. RStudio is used by data scientists and statisticians for data analysis, statistical computing, and machine learning. RStudio is widely used in … Read more
Netflix Ads $6.99 basic package is set to launch in Australia November 4th 2022. Netflix has announced that they will be launching a new ad-supported plan in countries including both Australia the US beginning in November. According to 9News, Netflix will be introducing ads to its streaming platform … Read more
In this article, we discuss beginners tips for SEO web page optimization providing a basic guide on how to get started with SEO; covering topics including: 1. Defining what search engine optimization (SEO) is 2. Outlining the key elements of SEO on-page optimization 3. Outlining the key elements … Read more
Schema markup is code (semantic vocabulary) is a structured data vocabulary that you add to your website to help the search engines return more informative results for users. It is used to create rich snippets in search engine results pages. Schema itself is a language used to represent … Read more
Google Ads can help you advance your business goals in a number of ways. First, Google Ads can help you reach a larger audience with your message. By targeting your ads to specific keywords, you can ensure that your ad is seen by people who are already interested … Read more
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it’s a big change from the previous versions. Google Analytics 4 (replacing Google Universal Analytics (UA)) is a free web analytics service that provides insights about your website traffic and marketing campaigns. One of the most … Read more
Introduction A common question I often get asked is “Can you manage your own Google PPC campaigns without being an expert?” The short answer is yes, you can manage your own Google PPC campaigns without being an expert. However, there are a few things you need to keep … Read more
As the internet increasingly becomes a part of daily life, businesses must find ways to use this tool to their advantage. One way to do this is by nurturing website leads and converting them into sales. When it comes to getting more sales from website leads, businesses must … Read more
What are operators in Search? Google search operators are special characters and keywords that can be used to filter, refine, and specify your search results on Google.com. There are two types of search operators: regular expressions (symbols that you can use to stand in for unknown characters in … Read more
A YouTube handle is the unique name that identifies your channel on YouTube. It is displayed below your channel name and profile picture, and is also used in the URL for your channel. Handles are unique to each creator, making is simpler to establish your presence on YouTube. … Read more
SEM Rush is a tool that can be used to help improve your website’s search engine optimization. SEM Rush has plenty of features to benefit your website performance, from helping you to find and fix errors on your website that could be preventing it from ranking as high … Read more
Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. As a marketer, you know that maintaining your Google Ads campaigns on … Read more
In recent years, online advertising has become increasingly popular as a way to reach out to potential customers. However, there is a downside to this trend: lead fraud. Lead fraud occurs when a person, bot or entity creates fake leads in order to collect money from businesses that … Read more
There are many factors that contribute to a successful PPC campaign, but there are a few key elements that are essential. First, you need to have a clear and concise message that speaks to your target audience. Think about your goals and what you are trying to achieve … Read more
Introduction Google is changing the way it ranks websites in search results. The company is now using a “mobile-first” index, which means that it will look at the mobile version of a website first when determining its ranking. This change is being made because more people are using … Read more
In a recent announcement titled “Making it easier to manage automatically applied recommendations”, Google have announced some changes to Auto Apply recommendations, making it easier for advertisers to consider recommendations being made in their Google campaigns. So, what are Google Ads Auto Apply Recommendations and what are their … Read more
What is Performance max? In this article, we discuss what is performance max? 1. What is Google’s performance max campaign option? 2. How can performance max benefit my Google advertising campaigns? 3. What are the key features of performance max? 4. How do I set up a … Read more
In this article, we discuss the following topics: 1. Introduction: Why improving your search engine ranking in Google is important 2. The basics of how Google’s search engine works 3. Tips on how to improve your website to rank higher in Google’s search results 4. How to create … Read more
Location targeting is a must for any business that wants to be successful with its PPC campaigns. By targeting specific locations, you can ensure that your ads are being seen by people who are more likely to be interested in your product or service. This can lead to … Read more
Google ads are one of many effective ways business can generate leads. But are they the best method of your business generating leads and should they be the only platform you use for your businesses lead gen strategy? The short answer is: it depends on what your business … Read more
There are a number of search engine marketing tools (SEM) available to help you manage the effectiveness of your ad campaigns. By using these tools, you can track the performance of your ads and make necessary adjustments to improve your results. Here are core tools that we use … Read more
A common question I get asked by my clients is: “Are there any other platforms in Australia where I can generate new clients for my business outside of Google?” In the early 2000’s in Australia and Globally, I would never have been asked this question as Yahoo was … Read more
As the world’s largest advertising platform, Google Ads give businesses of all sizes the opportunity to reach millions of potential customers. But with so many options and features, it can be difficult to create and manage effective Google Ads campaigns. One of the most common questions we get … Read more
Introduction Google Play Store app ad analytics (https://support.google.com/google-ads/answer/6255257?hl=en) can be a great way to track the effectiveness of your app marketing campaigns. By tracking key metrics such as impressions, clicks, and conversions, you can optimize your campaigns to ensure that you are getting the most bang for your … Read more
Have your heard of Google Ads Performance Max Automation? No matter how big or small your business is, you always want to make sure you’re getting the most out of your Google tools. That’s why we’re here to give you a quick rundown of Google Performance Max, a … Read more
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