Approximate reading time: 3 minutes
In this article, we discuss the following topics: 1. Introduction: Why improving your search engine ranking in Google is important 2. The basics of how Google’s search engine works 3. Tips on how to improve your website to rank higher in Google’s search results 4. How to create content that will help improve your search…
Approximate reading time: 5 minutes
Location targeting is a must for any business that wants to be successful with its PPC campaigns. By targeting specific locations, you can ensure that your ads are being seen by people who are more likely to be interested in your product or service. This can lead to a higher click-through rate and more conversions,…
Approximate reading time: 4 minutes
Google ads are one of many effective ways business can generate leads. But are they the best method of your business generating leads and should they be the only platform you use for your businesses lead gen strategy? The short answer is: it depends on what your business goals and objectives are and what your…
Approximate reading time: 3 minutes
There are a number of search engine marketing tools (SEM) available to help you manage the effectiveness of your ad campaigns. By using these tools, you can track the performance of your ads and make necessary adjustments to improve your results. Here are core tools that we use on a weekly basis to analyse the…
Approximate reading time: 3 minutes
A common question I get asked by my clients is: “Are there any other platforms in Australia where I can generate new clients for my business outside of Google?” In the early 2000’s in Australia and Globally, I would never have been asked this question as Yahoo was a well-known brand and option for online…
Approximate reading time: 3 minutes
As the world’s largest advertising platform, Google Ads give businesses of all sizes the opportunity to reach millions of potential customers. But with so many options and features, it can be difficult to create and manage effective Google Ads campaigns. One of the most common questions we get asked centres around the amount of keywords…
Approximate reading time: 3 minutes
Introduction Google Play Store app ad analytics (https://support.google.com/google-ads/answer/6255257?hl=en) can be a great way to track the effectiveness of your app marketing campaigns. By tracking key metrics such as impressions, clicks, and conversions, you can optimize your campaigns to ensure that you are getting the most bang for your buck. There are a few different ways…
